P: 573.353.0590


“David Luther is a highly respected public relations professional who has a track record of developing strong community support for public education. His expertise is second-to-none in the field of public relations. David can help build strong, positive relationships that are so critical to the success of any organization today.”

Dr. Carter Ward, Executive Director, Missouri School Boards’ Association (Ret.)

“Mr. Luther has conducted communications workshops that received high reviews from attendees at MASA (Missouri Association of School Administrators) statewide and regional meetings. He is a person of the highest integrity and his education knowledge, his leadership skills and his ability to work with others make him a tremendous asset to any educational association.”

Roger Kurtz, Executive Director, Missouri Association of School Administrators (Ret.)

“David Luther ‘gets’ PR. A veteran public relations professional, he is a respected resource at both the state and national levels. Fellow PR practitioners seek his counsel. Conversely, David often presents to his colleagues on topics of critical importance to a successful practice. One such area of expertise is his knowledge of focus groups – developing, facilitating and implementing them to help inform a variety of outcomes.


“Whether identifying areas of strengths and weaknesses, personal biases, ways to deliver information, receptiveness to ideas, values of a community or PR and marketing messages – focus group feedback assists in putting one’s finger on the pulse. It is a valuable form of research that provides good qualitative data, assuring that efforts are strategic and on target.


“David conducted a focus group training for the entire Illinois chapter of the National School Public Relations Association that was invaluable. Whether you need to lead a focus group effort, organize a train-the-trainer opportunity or simply want to understand the process, David Luther can provide the tools and guidance you need to become an expert.”

Melea Smith, APR -- Past President of the Illinois chapter of the

National School Public Relations Association (INSPRA)


“David demonstrates an extensive knowledge of the “Art of Good Communication” in an engaging interactive format.  He spends extensive time researching his potential audience which makes his presentation right on target, relevant and entertaining.  His friendly, easy-going personality, creates a warm comfortable learning environment. Because of David's engagement and knowledge of the audience, he is one of our organization's most requested speakers!”

Kathy Nash, Past President, Missouri Educators of Family and Consumer Sciences

"David Luther looks good on paper, with his years of experience as an educator, as a public relations director, as a leader in his field, and as a public speaker.  But what his resume will not reveal is David's intelligence, his humor, his empathy, his sincerity or his true leadership."

Nicole Kirby, Director of Communication Services, Park Hill School District;

2022-2023 President,  National School Public Relations Association.

“It is impossible for me to describe in detail all of David's strength's so let me list and comment on a few:  Creative (unbelievably so), counselor (my most trusted), conscientious, inventive (established new ways of communicating important/timely information to parents/media), collaborative (in every sense and with all audiences), patient, thoughtful, communicator (excellent in all forms of), ethical (beyond belief), loyal (even when in disagreement), and tireless.

“In addition to David serving the Jefferson City School District in exemplary fashion, he was called on by his statewide organization, MOSPRA, to serve as President and board member over a number of years.  I also remember countless times he was called by colleagues from around the state and nation for his advice on handling serious and sensitive situations.  The trust placed in David by those individuals was well deserved and rewarded with excellent counsel.”

Dr. Bert Kimble, Superintendent, Jefferson City Public Schools (Retired)

“I have known David, and have admired and respected his job performance since 1989 when I came to Jefferson City as Superintendent of Schools. His communication skills are outstanding. David has been very active in the Missouri School Public Relations Association, serving as President in 2005-06. He is admired and respected in the State of Missouri. David has the skills and personality to be excellent in any endeavor.”

Dr. Chris Straub, Superintendent, Jefferson City Public Schools (Retired)

“As a presenter, David Luther balances an affable personality with his professionalism to ensure the audience is put at ease, then challenged to think beyond their current mindset."

Jill Filer, Director of Community Relations, Harrisonville School District;

Past President, Missouri School Public Relations Association